Love beef?
And the environment?
Some would have you believe you need to choose. But in Canada, things wouldn’t be the same without cattle. They preserve native grasslands and divert food waste; they reduce wildfire risk and encourage biodiversity. So go ahead, enjoy your burger – the side of environmental benefits is on us.
Love beef?
And the environment?
Some would have you believe you need to choose. But in Canada, things wouldn’t be the same without cattle. They preserve native grasslands and divert food waste; they reduce wildfire risk and encourage biodiversity. So go ahead, enjoy your burger – the side of environmental benefits is on us.
Good for you.
Great for our grasslands.
Beef isn’t just a nutritional powerhouse. When cattle graze, they help stimulate plant growth, boost organic matter in soil and foster greater biodiversity. With 74% of Canadian grasslands already lost, cattle are needed now more than ever.
Grazing for
the greater good?
Grass feeds fires but it also feeds cows. Grazing can change fire behaviour by helping slow, turn or stop fires from moving across the landscape. Pilot projects have begun across British Columbia, putting cattle hard at work to reduce wildfire risk for surrounding communities.
Grazing for
the greater good?
Grass feeds fires but it also feeds cows. Grazing can change fire behaviour by helping slow, turn or stop fires from moving across the landscape. Pilot projects have begun across British Columbia, putting cattle hard at work to reduce wildfire risk for surrounding communities.
We’ve got an appetite
for solving food waste.
58% of food produced in Canada goes to waste – 40% of which occurs at the retail and consumer levels. Rather than sending ugly fruit & vegetables, by-products and crop waste to landfills where it breaks down and creates greenhouse gases, food waste is used to provide cattle with nutrient rich feed instead.
Learn about
the birds & bees
(Foxes, owls, elk & grouse too)
Pastures and grasslands support countless species of birds, mammals and insects – including over 60 species that are at risk. As part of the ecosystem, cattle play a key role in maintaining these habitats and ensuring the creatures that depend on them are around for generations to come.
Let’s talk about the cow in the room.
Cows produce methane. While the methane produced by cows is part of a natural cycle, it remains a challenge we acknowledge. That’s why we’re working on solutions to decrease emissions 33% by 2030. Cattle do a lot for the environment – we want to help them do even more.
Do you know what makes methane emissions from cows different than carbon dioxide (C02) emissions?